General Pants Co., George Street
By Kentaro Yoshida
Site
George St,
Sydney CBD
CLIENT
General Pants Co.
PHOTOGRAPHER
Billy Zammit
ARTIST
Kentaro Yoshida
THE PROJECT
Kentaro, born and raised in Japan, is an illustrator / artist who resides in the Northern Beaches of Sydney, Australia. Having moved to Australia when he was age of 18 and spending a decade working on his craft, Kentaro’s large-scale murals and illustrations are heavily influenced by contemporary Australian surf-culture. His personal style is undeniable, so when General Pants approached Authority Creative to develop an artwork aligned with their objectives, we knew exactly who to call. The store sits right in the heard of Sydney CBD in one of the most famous shopping strips in Australia.