Who is Charlie Parker?

This project was to be established as no ordinary development. Authority Creative brought together artist’s Elliott Routledge and Shannon Crees, to collaborate on a large scale temporary artwork full of pattern, gesture and colour. The artworks were then integrated across the entirety of Coronation Property’s Charlie Parker campaign with the help of graphic design agency The National Grid.

Charlie Parker is a perfect combination of world-class architecture and simply stunning interiors by multi-award winning Australian architectural firm Francis-Jones Morehen Thorp (fjmt), that will set a new standard of living in the heart of the Parramatta CBD. The vision was for an holistic creative strategy and unique identity that could both define Charlie Parker as a destination and ignite the flames of curiosity throughout the streets of Parramatta.

To provide the integral finishing touches, Interior Designer Shannon Vos also came on board to ensure the creative place vision was carried through to the interiors ensuring a layered approach to the campaign, and providing an opportunity for information and creativity to be accessed at all levels by the public. By producing original photography and videography, Authority Creative delivered digital art assets to be implemented across all social media, print, and digital channels to form the basis for a future brand identity.

With Love,

Authority Creative x